Marketing Right Now blog

Influencer Marketing

ariapple16@gmail.com (ari ahmadi) — Sat, 23 Dec 2023 20:34:52 GMT

Let's get right into it! Here are some tips before you hire that influencer.

Levels of Influencers

Nano-Influencers 1-20K Followers 5% Engagement rate 3% like-to-comment ratio

Mid-Level Influencers 50k-500K Followers 3% Engagement rate 2% like-to-comment ratio

Top-Shelf Influencers 1M+ Followers 3% Engagement rate 1.5% like-to-comment ratio.

Other points to consider

Relevance and Niche: Don't make the ultimate marketing faux pas – no fitness gurus for your donut shop! Find an influencer whose crowd craves what you're slinging! Let's match vibes!

Demographics: Detective mode ON! Find out who their fans are. Are they your dream customers? Let's get this match made in marketing heaven!

Content Quality: Blurry pics and lame captions? No way! Only top-notch content allowed in our influencer squad! Shine bright like a diamond!

Tracking and Analytics: Show me the data! We want all the juicy stats to measure our campaign's sizzling success. Data-driven decisions all the way!

Proper Meeting Manors.

ariapple16@gmail.com (ari ahmadi) — Mon, 18 Sep 2023 21:30:40 GMT

Just because someone doesn't know, doesn't mean you're the all-knowing guru.
Ray Dalio dropped some wisdom bombs in his book Principles, and let's be honest, there are tons of people out there who seriously need to hear this.

We've all been there when someone asks a question like, "How do we XYZ?"
and suddenly everyone becomes a walking Chat GPT, spouting answers left and right. It's like magic... or sheer absurdity!

This issue isn't limited to marketing, but man, oh man, it's rampant in our industry.

Personally, I believe that in the wild world of marketing, questioning is key.
It's a curious game, with ever-evolving puzzles to solve.

Sometimes, it's okay to admit that you don't have a clue, and guess what? Your immediate circle might not have the answers either.

It's time to bring in the cavalry, my fearless friend. Reach out to someone who knows their stuff: a friend, a consultant, YouTube videos—heck, even a stranger.

The risks of changing your branding

ariapple16@gmail.com (ari ahmadi) — Tue, 02 Mar 2021 03:18:54 GMT

Oops, Did Tropicana and Rishi Tea Pull a Whoopsie-Daisy with Their Branding Moves? ��☕

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Back in '09, Tropicana unveiled a snazzy new look for their top-selling Tropicana Pure Premium. But uh-oh, consumers weren't feeling it. Sales plummeted by a cool 20%, losing Tropicana a whopping $30 million! ��

So, what's the deal? Tropicana made folks scratch their heads when they rebranded. Remember, folks, the rule is, 'Don't make people think.' Customers used to spot the brand a mile away, but now they had to pause and wonder, 'Is this still my trusty Tropicana?' Guess what? Competitors pounced on that confusion!

And now, my dear Rishi Tea – once the elegant standout with its fancy texture – decided to join the camouflage party with the cheaper brands. ��

How much moolah Rishi loses thanks to this fancy makeover? Time will tell, but remember the golden rule: If you're a brand heavyweight, tinkering with your look can be a costly caper! ��✨

The stages of the customer journey

ariapple16@gmail.com (ari ahmadi) — Tue, 02 Feb 2021 01:04:56 GMT

A marketing engine is not complete unless the brand is present at every stage of the customer journey.

AWARENESS

Before you start running cost-per-click ads you need to start an awareness campaign. This allows you to identify a pool of potential prospects at the lowest cost possible before running the more expensive cost-per-click ads. An acquisition will cost an average of 3x or more if you haven't pre-qualified your prospects with an engagement or awareness campaign first. For example: Run video views only ad on Facebook or Instagram. The average cost of engagement will be between $0.01 to $0.10. Then you save those audiences and run a consideration ad to them. Being that the prospect has already interacted with your awareness campaign they are more likely to purchase because they trust you more.

CONSIDERATION

In this stage, the prospect has either selected your brand as the solution for their need or is comparing you with other options. Make sure your branding and message are consistent from the ad they saw to the website they landed on. Colors, fonts, offers, and brand voice consistency is key here.

RETARGETING

A non trivial number of your visitors will not buy on the first try. Sometimes they may wait for a better price, or maybe they aren't ready yet or don't trust your brand yet. And sometimes life happens, the baby starts to cry or phone call comes in and the prospect leaves the buy-cart. Make sure you are running retargeting ads for those who took some action but didn't complete the purchase. This will make a big difference in your sales and allows you to capitalize on your marketing ROI.

SERVICE

You can have the best products and branding in the world, but if the customer has a negative experience or an average one they will most likely leave as soon as a new option is presented to them. Psychologically speaking, we only remember the most negative or positive experiences. Make sure you treat your employees in the same manner you want them to treat your customer.

LOYALTY

Keep them engaged and loved. It costs 4x more on average to get a new customer than to keep the one you have. Make sure your marketing machine allocates enough focus on emails, promotions, parties, freebees to keep your customers thinking of you.

Pop ups on websites. Does it help or hurt?

ariapple16@gmail.com (ari ahmadi) — Sat, 02 Jan 2021 01:04:56 GMT

Pop ups on websites. Does it help or hurt?

Adding a popup box or banner to your website will cause an increase in bounce rates.

Imagine you walk into a store in the mall. You see some products or services you may be interested in. But before you take your second step a person jumps in front of you blocking your view of the store and asking for your person info and if you like to join their newsletter or purchase a promo item.

I don't know about you but I would leave that store with a negative first impression.

Now, it is okay to have a popup at the appropriate time. Delay the popup for at least 30 seconds or set it to trigger when the visitor is about to leave or if they visit a specific page.

3 things to consider when designing or redesigning a logo.

ariapple16@gmail.com (ari ahmadi) — Wed, 02 Dec 2020 01:04:57 GMT

What is the purpose of a logo?

A logo isn't just a symbol, it's your brand's superhero cape! Ready to choose or give yours a makeover? Here are three juicy tips to get your logo game strong! ��‍♂️��"

Simplicity

Keep it simple, silly! The simpler your logo, the more it sticks. Just look at Apple, Tesla, or Target – easy to remember, right?

Consistency

Be logo-licious in every way! From colors to placement, keep it uniform. Your logo should strut its stuff the same way, whether it's on an Insta post or your building sign!

Resilience

Make it a logo of steel! Test its mettle on a T-shirt, from a distance, and as a towering sign. Ensure it shines in all its logo glory, no matter where it shows up. ��"